The Goal
The goal of the motion graphics section of my portfolio is to highlight my ability to create dynamic and engaging animations that enhance branding and storytelling. This includes multiple animated logo intros designed for tutorial videos for Resolute Building Intelligence. These animations were crafted to showcase the company’s branding while visually representing its core mission of data integration and analytics, ensuring a professional and cohesive introduction to their instructional content.
Additionally, I produced animated marketing videos for Resolute B.I., leveraging motion graphics to effectively communicate the company’s value propositions. The portfolio also features animated logo intros created for Deadline Detroit, showcasing my adaptability in extending branding efforts to contracted projects. Together, these pieces demonstrate my skill in crafting visually compelling motion graphics tailored to diverse purposes, from tutorials to marketing and brand promotion.
Resolute B.I. Animated Logos
Resolute B.I. Logos
The animated logos for Resolute Building Intelligence and its two apps establish a cohesive narrative that visually ties the brand and its tools together. The first animation for the Resolute B.I. logo emphasizes the concept of data aggregation, with "bubbles" or "data points" converging to form the signature double triangle logo. This sequence symbolizes the unification of data and intelligence.
The second animation takes this further by splitting the double triangle into two distinct parts: the purple triangle representing Synergy and the orange triangle representing Fusion. This split showcases the complementary roles of the two applications—configuration and analytics. The animation concludes with the triangles merging back into the original Resolute logo, reinforcing the idea of unity and collaboration. The brand name, Resolute Building Intelligence, appears alongside the logo, providing a polished and unified ending to the animation sequence. This storytelling approach strengthens the visual connection between the company’s identity and its tools.
The animated logos for Synergy and Fusion emphasize their interconnected roles within Resolute Building Intelligence. The Synergy logo, featuring a gear with surrounding data points, symbolizes configuration and system setup. Its animation highlights these elements coming together, reflecting the process of organizing and aligning data.
The Fusion logo builds on Synergy’s design, incorporating a magnifying glass to signify analyzing and exploring data in greater detail. Its animation focuses on the transition from Synergy’s configuration theme to Fusion’s emphasis on data insights, showing how the two applications work in tandem. The animations visually narrate the seamless connection between configuring systems and examining the resulting data, reinforcing the synergy between the tools.
Resolute Fusion
This Fusion animation was designed as an introduction video for Resolute Building Intelligence’s tutorials, inspired by a poster I previously created for the office. The poster features a glowing burst, symbolizing the concept of "Fusion"—a dynamic coming together of elements to create insight and energy. The intense yellow and orange hues radiate from a central sphere against a dark background, visually representing the power and clarity that Fusion brings to data analytics.
In animating this design, the goal was to bring the concept of Fusion to life by translating the burst effect into motion. The animation emphasizes this convergence of energy and insight, mirroring Fusion's role in transforming data into actionable knowledge. This introduction video, created before the updated logos, serves as an engaging opening that aligns with Resolute’s mission of building intelligence.
Resolute B.I. Marketing Videos
Resolute B.I. Logos
For Resolute Building Intelligence, I created a series of marketing videos focusing on animation. The first was for a conference, showcasing Resolute’s innovative approach through engaging visuals. The second was an advertisement for the 2019 Figure Skating Championships at Little Caesars Arena, designed for quick brand recognition in a high-traffic setting. The final video, created for the marketing website, demonstrated how Resolute's two main applications, Fusion and Synergy, complement each other in data integration and analytics. Each video was carefully planned to align with Resolute’s brand identity while delivering clear, impactful visuals.
Deadline Detroit
Deadline TV
For Deadline Detroit's Deadline TV section, I created animated intros for their original content shows. This involved designing custom logos for each show, with animations that aligned with Deadline Detroit's established branding, which I also contributed to. The animations were crafted to capture the essence of each show while ensuring consistency with the overall visual identity of the platform. For more details on the branding work I did for them, please refer to the Deadline Detroit section of my portfolio.
